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Journalists Pay Themselves

There's a few different ways to do it but the two basic formulas are CPM and CPC

CPM being impression based (pageviews or unique opens on the emails)

CPC being click based

The baseline CPC is $5 a click (based on average clicks) and baseline CPM is $50 per 1000 opens/unique views.

I would increase that based on

- Perceived ROI for the brand (are they booking big accounts/charging a lot like a journalism school for example)

- Placement (how big/featured they'll be)

You could also cut them a package or discount if they book a month or several months.

I tend to see classifieds be in the low hundreds ($50-500 based on audience size and performance)

Featured sponsors can get into the thousands, even for small audiences.

You can also check out some creators on Passionfroot to get a sense of what people charge or their creator pricing guide.Other good resources for ads and sponsorships:- Justin Moore, Sponsorship Coach- Chris Nguyen's SponsorStack (made for tech people but has a bunch of great pitch resources)- Passionfroot, a place to host your packages/send sponsors/book sponsors- Matt McGarry and newsletter operator has their own sponsor booking network- Who Sponsors Stuff (more for bigger media/newsrooms)

There's a few different ways to do it but the two basic formulas are CPM and CPC

CPM being impression based (pageviews or unique opens on the emails)

The baseline CPC is $5 a click (based on average clicks) and baseline CPM is $50 per 1000 opens/unique views.

- Perceived ROI for the brand (are they booking big accounts/charging a lot like a journalism school for example)

- Placement (how big/featured they'll be)

You could also cut them a package or discount if they book a month or several months.

I tend to see classifieds be in the low hundreds ($50-500 based on audience size and performance)

Featured sponsors can get into the thousands, even for small audiences.

 to get a sense of what people charge or 

Other good resources for ads and sponsorships:

 (made for tech people but has a bunch of great pitch resources)

, a place to host your packages/send sponsors/book sponsors

- Matt McGarry and newsletter operator has their 

Journalists Pay Themselves

I have someone who wants to advertise. How do I figure out what to charge?